Pixsee Smart Baby Camera—Privacy Policy
Effective Date: December 1, 2022; Version Update Date: October 1, 2025
Pixsee Smart Baby Camera (hereinafter the “Baby Camera”) is a product of Shennona Co., Ltd. (hereinafter “We”, “Us” or “Our”). This Privacy Policy describes how We collect, process, use and protect data about you or your baby when you use any function or service (collectively the “Pixsee Services”) offered through the Baby Camera, Pixsee application (hereinafter the “Application”) or the website at www.pixseecare.com (hereinafter the “Website”).
Please be advised that Our Website or Application may contain external links to other websites or applications that are not operated by Us. When you click a third-party link, you will be redirected to a third-party website or application. We strongly recommend that you should review the privacy policy of each website or application. We have no control over the service or privacy policy of any third-party website or application, and assume no liability thereto.
If you are a minor under your applicable law or you are not able to give consent pursuant to applicable laws (for example, a British citizen under 13, an EU citizen under 16 or a U.S. citizen under 18), please have your statutory representative review this Privacy Policy. In the event that your statutory representative refuses to accept this Privacy Policy, please refrain from using the Baby Camera, registering as a member, or submitting any data to Us.
By accessing and using any function or service offered by the Baby Camera, the Application or the Website, you or your statutory representative agrees to and shall comply with this Privacy Policy.
1. What data do We collect/for what purpose
2. How do We use data
3. Territory in which We store/use data
4. To whom We disclose data
5. How long do We store and use data
6. How do We protect data
7. Data Breach Notification and Handling Procedures
8. Your rights as a data subject/how to exercise such rights
9. Protecting children’s privacy
10. Legal basis for Our collection, processing and use of data, and your right to lodge a complaint
11.Policy updates
12.Contact Information
1. What data do We collect/for what purpose
Pixsee Services allow the capture and sharing of precious moments of your baby or your interaction with the baby, by AI-driven automatic recording or by your manual operation. We collect various data for purposes of “member/user management”, “service provision”, “contract performance”, “survey, statistics collection and analysis”, “marketing”, “customer service”, among the alike, including:
Data Type-Source
Membership registration data: provided by you at registration.
Data Description
Purpose
Email address/third-party application account/password
- Creation of account/membership management
- Sending promotional emails (you may withdraw consent by unsubscribing)
Parent’s name/birthday
- Name: shown in Application
- Birthday: creative interactions/special offers
Baby’s name/birthday
- Creation of baby file/year-in-review
Baby’s nationality
- Festival activities
Data Type-Source
Purchasing/payment data: provided by you when you shop on the Website or subscribe a premium membership plan.
Data Description
Purpose
Purchaser’s name/contact information
Recipient’s name/contact information
Order details/payment information
- Order management
- Premium membership management
- Contract performance
Data Type-Source
Member-uploaded materials and descriptions: uploaded by you.
Data Description
Purpose
Photos, images, audiovisual files, and descriptions thereof
- Pixsee Services
- AI training (for the purpose of classifying pictures that you set to identify)
Data Type-Source
Customer service data: provided by you when you request customer service
Data Description
Purpose
Invitee’s email address
- Pixsee Services
Data Type-Source
Customer service data: provided by you when you request customer service
Data Description
Purpose
Name/contact information/requested consumer service
- Customer service
Data Type-Source
Activity-related data: provided when you participate in Our activities
Data Description
Purpose
Data needed by each activity (questionnaire, contest, raffle, etc.)
- Marketing/contract performance
Data Type-Source
Image data:recorded by the Baby Camera
Data Description
Purpose
Image files shot by you or automatically recorded by the Baby Camera (depending on how Pixsee is placed, such files may contain audios or videos of you, your baby or other person).
- To provide smart baby camera service functions (e.g., Area Detection, Smart Capture, Time-lapse video).
- The collection and processing of such data are performed automatically by the system and limited to what is necessary for providing the service. We do not use your data for any additional or unrelated purposes.
Data Type-Source
Sound data:recorded by the Baby Camera
Data Description
Purpose
Baby’s cry sounds
- To provide smart baby camera service functions (e.g., Cry Detection)
- The collection and processing of such data are performed automatically by the system and limited to what is necessary for providing the service. We do not use your data for any additional or unrelated purposes.
Data Type-Source
Usage data: recorded when you use the Baby Camera or the Application, or visit the Website.
Data Description
Purpose
IP address, browser type, browser version, webpages visited, date and time of each visit, time spent on a specific webpage, IMEI number and other diagnostic data
- Optimization of Pixsee Services and user experience
Data Type-Source
Accesses to mobile devices: set by you in the Application
Data Description
Purpose
Access to camera/photos
Management authorization
- Taking/uploading photos and videos.
- PixseeTo enable Pixsee to connect to Wi-Fi
Data Type-Source
cookies and similar technologies: recorded when you use the Application or visit the Website
Data Description
- We use cookies and similar technologies to track users’ online activities, for purposes of enabling functionality of Pixsee Services, or engaging in activity-based advertising.
- To learn more information about cookies and similar technologies, view Our Cookie Policy.
2. How do We use data
- To provide Pixsee Services.
- To deliver your order, or to contact you about your order.
- To charge for your purchase or subscription plan.
- To notify you of Pixsee Services’ updates, including those of the Application, the relevant terms or policies, or the subscription plans.
- Activity notification/marketing/advertising
- To provide information on Our online or offline activities.
- To provide the latest news, special offers and other information about the Baby Camera, or other products and services provided by Us.
- To engage in target advertising through a third-party website or application.
- To demonstrate a third-party’s target advertisement on Our Website or Application
- Customer service
- When you submit an inquiry, opinion or complaint, We will use your contact information to notify you of any progress. To facilitate the handling of your case, We may provide the necessary data to Our contractors (such as a financial or logistic service provider). In the event of any dispute or potential dispute, We may use the relevant correspondence record as evidence.
- Survey, statistics collection and analysis
- To conduct surveys on your opinion of Pixsee Services from time to time.
- To analyze usage of the Website, the Application or the Baby Camera, for function optimization or development, and for improvement of Pixsee Services.
- To analyze records on your use or activity participation, for evaluation of products that may interest you.
- To detect, prevent and resolve any technical problem.
- To detect errors, so as to maintain the quality and security of the Application.
- To customize the content shown on the Application, as provided by Us or Our contractors.
- AI training
- To train Our AI algorithm to more efficiently identify and alert the baby’s needs, on basis of the baby’s cries recorded by the Baby Camera, and the corresponding explanations of such cries provided by the user.
- Pictures shot by the Baby Camera and pictures you upload will be used as materials for AI to identify different types of needs in pictures that you set to identify.
- Pursuance of legitimate interests and exercise of rights/performance of legal obligations
- To detect, prevent or investigate security incidents, fraudulent behaviors or other illegal activities.
- In the event of violation of service terms, consumer dispute, nonperformance of obligation, infringement, criminal activity, etc., We may, for the purpose of exercising or defending a legal claim, use your data to the extent necessary. For example, We may disclose data to a competent authority or to the judiciary.
- Where it is required by law, We may, for the purpose of performing a legal obligation, disclose your personal data to a competent authority or to the judiciary.
- We may use your personal data for other purposes under following circumstances,:
- Where you have given consent.
- Where it is expressly required by law.
- Where it is necessary for furthering public interest. For example, where We find there is a likelihood that your activity is illegal, We may disclose the personal data to a judicial authority.
- Where it is to prevent harm on your life, body, freedom or property.
- Where it is to prevent material harm on the rights and interests of others (such as your baby)
- Where it is beneficial for your rights and interests.
3. Territory in which We store/use data
To fully provide Pixsee Services, We use various third-party service solutions (such as data storage, audio or video streaming/event logging, marketing, website performance analysis, etc.). The relevant member information, audiovisual data, order information, user data, and the alike are stored in the territory where the server of such a third-party service is located, for use by Us at Our location (Taiwan).
4. To whom We disclose data
We do not lease, lend or sell your data to any third party. Data of Pixsee Services may only be disclosed to the following persons or entities:
- Any person that accesses a specific Pixsee Service upon your consent.
- Our third-party service suppliers:
- Alexa
- To operate the Pixsee Smart Baby Camera for recording or playing music upon user command. Currently available only in the United States.
- TUTK streaming and event recording services
- To provide real-time viewing and interactive video services through streaming technology, as well as access to video recordings stored on the Pixsee Smart Baby Camera.
- Microsoft Azure Storage Service
- To upload audio and video data captured manually or automatically by the Pixsee Smart Baby Camera to Azure cloud storage for the following application services: Covered Face Detection, Area Detection, Smart Capture and Themed Story.
- Cry Recognition Service
- To analyze baby cries through AI algorithms and provide Cry Detection, Recognition and Decoder services.
- Online Payment
- To process online payments and transactions.
- Website Management
- To track and analyze user behavior and website usage in order to improve website design and conduct email marketing activities.
- Google Analytics
- To track and analyze user behavior and website usage for the purpose of improving marketing effectiveness.
- Meta Pixel
- To track user behavior for measuring advertising effectiveness.
- Online Store
- To track user behavior for use in personalized marketing recommendations and shopping analysis.
- If required by a competent authority or the judiciary, or if it is necessary for exercising a legal right, We may disclose your personal data to a competent authority or to the judiciary.
- If We engage in merger or division, Our rights and obligations may be transferred to a survived or newly established company, the latter company may thereby obtain you and your baby’s data.
Service Provider
Amazon.com, Inc.
Type
Service Description
Cloud Service
Disclosed Data
Purpose
Location settings of the Pixsee Smart Baby Camera
Service Provider
ThroughTek Co., Ltd.
Type
Service Description
Cloud Service
Disclosed Data
Purpose
Audio and video data (captured by the Pixsee Smart Baby Camera)
Service Provider
Microsoft Corporation
Type
Service Description
Cloud Service
Disclosed Data
Purpose
Audio and video data (captured by the Pixsee Smart Baby Camera)
Service Provider
EMOREC TECHNOLOGY CO., LTD.
Type
Service Description
Cloud Service
Disclosed Data
Purpose
Baby cry sounds (detected by the Pixsee Smart Baby Camera)
Service Provider
GREEN WORLD FINTECH SERVICE CO., LTD.
Type
Service Description
Financial Service
Disclosed Data
Purpose
Email address, total purchase amount, total quantity purchased
Service Provider
HubSpot, Inc.
Type
Service Description
Website Integration Service
Disclosed Data
Purpose
Website visit records, IP address, email address
Service Provider
Alphabet, Inc.
Type
Service Description
Website Integration Service
Disclosed Data
Purpose
Website visit records, IP address
Service Provider
Meta Platforms, Inc.
Type
Service Description
Website Integration Service
Disclosed Data
Purpose
Website visit records, IP address
Service Provider
Shopify Inc.
Type
Service Description
E-commerce Service
Disclosed Data
Purpose
Purchase records
5. How long do We store and use data
- When you delete a recorded or uploaded audiovisual file, We will no longer store that file.
- When you unsubscribe your premium membership and return to an ordinary member, We store your data for the period provided under the Terms of Service.
- In addition to the aforementioned, We store and use various data during the existence of your member account, and/or the purposes specified in this Privacy Policy for data collection.
- Where the specific purpose for data collection ceases to exist (completed or no longer applicable), where you exercise your legal right to erasure, or where you delete your member account, We will stop storing any data from which you or your baby is identifiable, unless there is a requirement by law, or a legal basis for Us to store such data.
6. How do We protect data
We understand the importance of data protection to you and your baby. Though no network transmission or electronic storage is 100% secure, We endeavor, with appropriate technological and organizational arrangements, to ensure the consistency of Pixsee Services’ data security with state of the art, to maintain the confidentiality, integrity and availability of such data, to prevent illegal or unauthorized access to such data, and to protect such data from theft, alteration, damage, destruction, disclosure or other forms of infringement.
We take measures including but not limited to the following:
- Encrypted data transmission with Transport Layer Security (TLS) v. 1.2 or above;
- Personal data stored as garbled code with AES 128-bit encryption;
- Identity authentication with username and password;
- Backup synchronization to Azure for storage; and
- Selection of third-party service suppliers with a high level of information security, supervision and audit of such third-party service suppliers.
7. Data Breach Notification and Handling Procedures
- We are committed to maintaining the security and integrity of our products and services. If you identify any potential security vulnerabilities related to the Pixsee Smart Baby Camera or Pixsee services, please contact our technical service team at operator.pixseecare@pixseecare.com and await further communication from our authorized representatives.
-
Our objective is to notify you within 72 hours of any data breach incident that may affect your rights, conduct a vulnerability assessment within 5 business days, provide an initial response within 10 business days, and implement corrective measures within 90 days.
- Notify you within 72 hours.
- Conduct a vulnerability assessment within 5 business days.
- Provide an initial response within 10 business days.
- Implement corrective measures within 90 days.
- All information submitted to Us must strictly comply with applicable data protection and privacy regulations. Please ensure that any information you provide does not include personal data or materials that may infringe upon the rights or privacy of third parties. We shall not be held liable for any personal information voluntarily submitted without our prior request or consent.
- We will publish notices on Our official website regarding affected products or services, as well as any corresponding remediation or resolution measures. For further assistance, you may also contact our technical service team via email at operator.pixseecare@pixseecare.com.
8. Your rights as a data subject/how to exercise such rights
You may exercise the following rights over your data. When you do, We will respond to your request within the legally prescribed time period, unless otherwise required by Our applicable law. You will not be adversely affected by the exercise of such rights.
- To access your personal data, including making an inquiry thereof, reviewing or requesting a copy thereof. You also have the right to know the purposes of Our collection of your data, the content of the collected data, the use of the collected data, the storage period of the collected data, and the persons to which the collected data are disclosed, among others.
- To supplement or correct your personal data.
- To impose limit to/to demand the cessation of the collection, processing or use of, or to demand the erasure of your personal data:
- You have the right to restrict or request that We cease the collection, processing, or use of your personal data, as well as the right to request its deletion. To permanently delete your personal data, you must terminate your member account. Please log in to the application and follow the on-screen instructions to complete the account deletion process. Once the deletion is finalized, you will no longer be able to access the application or use Our services. Account termination shall be deemed a withdrawal of your consent to use Pixsee services. Upon completion of this process, all data associated with your account will be permanently removed from the Pixsee smart baby camera, the application, and any third-party cloud services. We will not retain any of your personal information. Please note that once your account has been terminated, it cannot be restored. You will bear full responsibility for any loss or inconvenience resulting from this action, and We will not be able to recover any deleted data. If you encounter any issues in exercising your right to delete personal data, you may contact Us via email at support@pixseecare.com
- If you encounter any operational issues, you may contact Us via email at support@pixseecare.com to exercise your rights as a data subject.
- If there is a dispute regarding the accuracy of your personal data, you may impose limit to or demand the cessation of the collection, processing or use of your personal data, unless the processing or use is necessary for Our business operation, or has been agreed to by you in writing (with the dispute recorded).
- When the specific purpose of data collection ceases to exist (completed or no longer applicable, e.g., when you terminate your membership), or upon expiration of the relevant time period, you may impose limit to or demand the cessation of the collection, processing or use of your personal data, unless the processing or use is necessary for Our business operation (e.g., legally prescribed time period for data storage, or unfinished accounting process), or has been agreed to by you in writing.
- To demand the cessation of use of your personal data for marketing purposes:
When We use your personal data for marketing purposes (e.g., sending promotional email), you may object to such marking practice by clicking the “unsubscribe” button in such email or contacting Us.
- To demand transport of your personal data:
You may require the provision of your personal data in a structured, machine readable and commonly used format, or where technologically feasible, to transmit such data to a third party.
You may view, supplement or correct your member information, or delete/download materials in the Application album (available for the period described in your membership plan), by signing in to your account on the Application or Website. You may also exercise such rights by writing to Us at support@pixseecare.com.
You need to sign in with your username and password, or otherwise verify your identity (or that of your agent), before We process your request.
Please be advised that, to ensure our overall user experience, you could only thoroughly erase your member information by deleting your member account.
9. Protecting children’s privacy
Pixsee Services are designed to automatically capture the precious moments of the child. As such, when you use Pixsee Services, We will collect, process and use the child’s voices, images, videos or other data. By accessing and using Pixsee Services, you present yourself as the statutory representative of the recorded child, and give consent to Our collection, processing or use of you and the recorded child’s voices, images or videos or other personal data.
10. Legal basis for Our collection, processing and use of data, and your right to lodge a complaint
If you are a resident of the UK or the European Economic Area, We make the following additional statement to you in accordance with relevant regulations such as the Data Protection Act 2018 (DPA) and the EU General Data Protection Regulation (GDPR):
- Legal basis for Our processing of your data:
- Contract performance;
- Your consent;
- Legitimate interests; or
- Exercise of a legal right/performance of a legal obligation.
- Your right to lodge a complaint:
- - If you consider Our collection, processing or use of your and your baby’s personal data as illegal, you may, at any time, lodge a complaint with the privacy or data protection authority of your place of residence.
11. Policy updates
This Privacy Policy will be updated from time to time, so as to adapt to the development of Pixsee Services, the adjustment of Our policies, or the evolution of the legal framework. We will inform you of such changes in an appropriate manner. In the event that you refuse to accept any update of this Privacy Policy, please immediately stop using Pixsee Services and contact Us. By continuing to use Pixsee Services upon the entry into effect of the notified change, you accept and agree to be bound by such change, in which case We will provide services in accordance with the notified change.
12. Contact Information
For any question regarding this Privacy Policy, please contact Us at support@pixseecare.com. We are always at your service.